My Campaigns
This page is a compilation of various work I have done in my college classes. It includes marketing campaigns, graphic design work, podcasts, and press releases.
Champion Chats Podcast
As an editor for The Liberty Champion newspaper, I have developed, inspired, and started a podcast called “Champion Chats.” With my coworker and cohost, we have created this podcast with the goal of speaking to students and staff who are living Liberty University’s mission statement: Training Champions for Christ.
For the podcast, I write questions, coordinate interviews, and co-host. I also assist in the editing and uploading process.
Small Business Advertising Deck
In this assignment, I had to create an advertising campaign and pitch deck for a Lynchburg local small business. I had to make a web ad, physical ad, 2 commercials, podcast ad, and 3 social media ads.
Kainos 603 Media Kit & Press Releases
In my Public Relations class, we were tasked with creating a nonprofit business. We had to create multiple press releases and a media/brand kit.
Celsius x Gym Shark Campaign
This was a class assignment where we had to conceptualize our own campaign for an existing company.
My partner and I choose to create a brand collaboration with Celsius and Gym Shark called “Fuel Your Fitness.”
Ocean Spray Marketing Campaign
This was a class assignment where we had to conceptualize our own campaign for Ocean Spray.
My group decided to create and promote a line of cocktail/mocktail mixers and market them to Gen Z, a generation that is highly involved in the sober curious movement.
BuzzFeed Conceptual Ad Campaign
This was an assignment to create a series of three conceptual ads.
My partner and I developed the concept of BuzzFeed being “Where the Internet Comes to Play.” We took toys like a rubik’s cube, crayons and puzzle pieces to display how BuzzFeed is the fun corner of the internet.
Wedding Invitation
This was an assignment to create a wedding invitation.
I decided to recreate my parents’ wedding invites and make them slightly more stylish and intricate.
Event Poster: Two Steppin' Country Music Festival
This was an assignment for a graphic design class where we had to develop an event idea and create a poster for it.
I wanted my poster to have the feeling of a summer country music festival. I created a graphic sunset background on a desert scene. I added lines to the sunset to depict a guitar, as a lot of country music has guitars in it. I added the date and location to the bottom of the poster where the “ground” was.